Found online, while doing research.
“Continuous productivity improvements allow us to differentiate on the basis of superior quality at market competitive prices without sacrificing our ability to achieve our profit goals.”
I read that three, maybe four times. Here’s my translation:
“Because we make our stuff better all the time, we stand out because our better stuff is better and cheaper than other folk’s stuff – and we make money off it.”
Let me ask you a question. How many times a day do you allow yourself to differentiate – I mean you, personally?
As in, “I allowed myself to differentiate while brushing my teeth this morning.”
Or, “Sorry, I can’t answer my phone right now. I’m differentiating. But your call is important to me, and my altered or modified self will get back to you as soon as I can.”
The bone I’m picking here is that I never considered differentiation to be reflexive.